HIGH PERFORMANCE MARKETING
2 Day Work Shop JANUARY 15, 2008 TUESDAY
JANUARY 16, 2008 WEDNESDAY |
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A firm's adeptness in understanding markets and creating customer value is a primary determinant of its growth and sustainability. As market structures and communication technologies evolve, managers face new challenges in their efforts to market products and services. This is an intensive program designed to address the many marketing challenges that business executives face in today’s environment, specifically, how to create, communicate, and deliver superior value to your customers, and how to capture a fair share of this value back for your organization.
High performance marketing program provides practical and compelling frameworks for market definition and evolution that will help participants to tackle major market-focus issues that exist in nearly all organizations and help in building the winning marketing strategies.
Benefits of Attending
- The improved ability to analyze and understand customer needs and buying behaviors
- A clear view of how firms capture market value through pricing initiatives
- An enhanced understanding of marketing program development and implementation
- A thoroughly developed understanding of the basic concepts behind marketing strategy
- The necessary skills to construct an integrated and comprehensive marketing strategy
- The advanced capabilities to:
- Articulate the logic of your own marketing strategies
- Build strategic opportunities
- Constructively critique marketing strategies
- Think strategically
Who Should Attend
Middle level and senior level Marketing and Finance Professionals.
All consultants and strategists concerned about which markets to serve and how to allocate resources in the most efficient way.
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 Dr Rajendra S Sisodia is Professor of Marketing at Bentley College where he won the Award for Excellence in 2007.
He has a Ph.D. in Marketing from Columbia University where he was the Booz Allen Hamilton Fellow.
In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the Chartered Institute of Marketing and named to the “Guru Gallery” by the UK-based Chartered Institute of Marketing (the largest marketing association in the world).
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Work Shop Fees
SGD 900 for both days
SGD 750 Early Bird Discount
(Last date 31st Dec)
SGD 2,000 Group Discount for 3 participants
CONTACT: Pradeep/Nisha
Tel: 6270 4748 Ext 718/719
Mob: 9618 1817
Fax: 6838 5406
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S P Jain Center of Management (SPJCM) at Singapore is the international initiative of S P Jain Institute of Management
& Research, Mumbai, India, which is ranked among the Top Ten Business Schools in India.
In order to replicate its success and achievements in management education globally, S P Jain decided to establish the center of excellence in Dubai and recently in Singapore - the business center of the ASEAN.
SPJCM houses the Centers for Leadership and Executive Education, which conduct executive development programmes bringing global faculty and top professional speakers to share their experiences on issues related to leadership.
The Center for Executive Education offers numerous programs for open enrolment and for customizations for corporate organizations.
Read More about S P Jain
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